Case Study: Axway boosts API campaign differentiation with Go Fish Digital

Axway launches Tame It in 3 languages with Go Fish Digital

Axway, a global enterprise software company specializing in API management, faced the challenge of standing out in a crowded market dominated by large competitors like Google Apigee and Microsoft Azure. They engaged Go Fish Digital to create a fun and engaging campaign for their Amplify platform to drive conversions and differentiate their brand.

Go Fish Digital developed the "Tame IT" campaign, which used bold, animal-themed imagery and videos to creatively address the complexity of API management. The strategy positioned Amplify as the solution to tame chaotic API catalogs, with content translated into multiple languages to reach a global audience. This campaign successfully increased brand differentiation to drive conversions for Axway.

Axway