Case Study: Avnet boosts remote sales engagement with Go Fish Digital's Intel Cup campaign

Avnet drives sales engagement with Go Fish and wins Distribution Trailblazer of the Year

Avnet, a global technology distributor and Fortune 500 company, faced the challenge of engaging its remote employees and driving sales training in a work-from-home environment. They partnered with the vendor Go Fish Digital to create and promote an incentive program.

Go Fish Digital developed a comprehensive campaign for Avnet's Intel Cup tournament, which included creating a branding strategy, a promotional video, a microsite with a leaderboard, and an ongoing email campaign. This solution successfully drove employee engagement and helped Avnet earn the Distribution Trailblazer of the Year award.

Avnet