Case Study: Atlanta Convention & Visitors Bureau strengthens B2B positioning with Go Fish Digital strategic consulting

Atlanta Convention & Visitors Bureau strengthens B2B positioning with Go Fish Digital and expands internal bandwidth

The Atlanta Convention & Visitors Bureau sought to elevate its B2B marketing strategy amidst a complex ecosystem of internal teams and agency partners. The challenge was not a lack of support but a need to refine focus, maximize contributions, and align overlapping services for greater cohesion. They engaged Go Fish Digital for strategic consulting to address this.

Go Fish Digital implemented a strategic consulting model that focused on deepening the internal team's expertise, aligning agency roles to reduce duplication, and translating insight into action through workshops and in-market visits. This solution provided by Go Fish Digital resulted in stronger destination positioning, a more aligned agency ecosystem, and expanded internal capacity for high-impact initiatives.

Atlanta Convention & Visitors Bureau