Case Study: Arizona Super Bowl Host Committee achieves standout brand visibility with Go Fish Digital

Arizona Super Bowl Host Committee earns 120+ national media mentions with Go Fish Digital

The Arizona Super Bowl Host Committee faced the challenge of building a winning brand to represent the state for Super Bowl LVII. They needed to develop a new logo and brand identity while simultaneously planning a major press conference to unveil it to stakeholders and the media. To meet this challenge, they partnered with the vendor Go Fish Digital for services including brand strategy and creative design.

Go Fish Digital designed a new logo and color palette inspired by Arizona's sunsets and desert landscape in under three weeks. The vendor also coordinated the press conference, successfully pitching media and managing key messaging. This execution resulted in 25 local media attendees and over 120 national media mentions in less than a week, successfully amplifying the new brand for the Host Committee.

Arizona Super Bowl Host Committee