Case Study: Arizona Financial Credit Union strengthens its brand with Go Fish Digital

Arizona Financial Credit Union rebrands in 2020 with Go Fish after acquiring Pinnacle Bank

Arizona Financial Credit Union, a long-standing financial institution, faced the challenge of evolving its brand to match its growing organization after acquiring Pinnacle Bank and expanding its service offerings. They partnered with Go Fish Digital for a comprehensive brand development and campaign launch to communicate this new chapter.

Go Fish Digital began its solution by conducting extensive digital surveys with stakeholders to shape the new brand's core values and guidelines. The vendor then developed a complete brand platform, including new logos, taglines, and voice guidelines, all designed to reflect the credit union's strong Arizona heritage and focus on helping members achieve their dreams. This rebranding was effectively rolled out across all physical and digital touchpoints.

Arizona Financial Credit Union