Case Study: Trident drives excitement and purchase with GNF Marketing's "See What Unfolds" experiential tour

Trident - Customer Case Study

The customer, Trident, aimed to generate excitement for a new brand campaign and drive product purchases. GNF Marketing was engaged to develop an experiential solution for this initiative.

GNF Marketing created a custom "See What Unfolds" experiential tour featuring a trailer with an unfolding stage that visited ten cities. This mobile activation included rotating activities, local concerts, large murals, a custom app, and a prize wheel to engage consumers directly. The successful campaign effectively brought Trident's new brand positioning to life, creating a sense of a new direction for the trusted brand and leaving consumers eager to discover what would unfold next.

Trident