Case Study: Tic Tac boosts holiday sales and wins key account distribution with GNF Marketing

Tic Tac regains Walmart and Target distribution with GNF Marketing, driving #1 velocity item status

GNF Marketing partnered with Tic Tac to help the brand regain distribution in key retail accounts like Walmart and Target. The challenge was to create compelling seasonal special packs and accompanying displays for holidays including Christmas, Valentine's Day, and Easter.

The solution developed by GNF Marketing was an interactive instant win sweepstakes that leveraged the brand's iconic shaking sound. Consumers shook the pack to enter a website and then shook it virtually to reveal a prize. GNF created the responsive websites, package and display designs, and managed prize fulfillment. This campaign drove incremental volume and the holiday packs became the #1 velocity item for Tic Tac in those key accounts.

Tic Tac