Case Study: Stride boosts Dew Tour fan engagement with GNF Marketing

Stride - Customer Case Study

The customer, Stride gum, faced the challenge of standing out at the high-energy Dew Tour extreme sports competition. To address this, they partnered with vendor GNF Marketing to develop a distinctive brand activation.

GNF Marketing's solution designed for Stride involved an interactive slacklining tent that engaged fans for an average of over 20 minutes and featured a digital town hall with Shaun White. This activation was extremely successful, winning the first-place Gold Award at the Event Marketer 2013 Technology Awards for Best Streaming Video.

Stride