Case Study: Sprint promotes unlimited data with experiential activation by GNF Marketing

Sprint - Customer Case Study

The customer, Sprint, sought to create a unique experiential marketing activation outside the New York Stock Exchange to promote its unlimited data plan and engage with traders. They partnered with the vendor, GNF Marketing, to develop this campaign, which was timed to coincide with their CEO ringing the opening bell.

GNF Marketing developed a solution by activating within the NYSE's fenced area with food trucks and custom interactive photo opportunities. These photo ops featured thematic backdrops with 3D elements and standees of Sprint's spokesperson, all designed to visually communicate the freedom of the "unlimited life." The campaign by GNF Marketing successfully engaged passersby, driving message awareness and encouraging consumers to switch to Sprint by demonstrating how the data plan enables users to post, tweet, snap, and stream anywhere.

Sprint