Case Study: Ommegang builds buzz for Nirvana IPA with GNF Marketing

Ommegang - Customer Case Study

The customer Ommegang, a New York State brewery, worked with vendor GNF Marketing to launch its first India Pale Ale, Nirvana IPA, with an exclusive experience targeted at New York City consumers.

GNF Marketing executed a multi-faceted launch campaign, which included a pop-up growler store in SoHo with an engraved growler offer and a ticketed tasting event. The vendor further amplified the launch through bar promotions and an "I Found Nirvana Sweepstakes" that encouraged social media engagement with daily prizes. This approach by GNF successfully created significant local buzz for the new product debut.

Ommegang