Case Study: Nabisco boosts Halloween engagement with GNF Marketing

Nabisco - Customer Case Study

The customer, Nabisco, aimed to create a compelling Halloween marketing campaign for several of its snack brands. They partnered with the vendor, GNF Marketing, which developed a digital and in-store program to engage their target audiences.

GNF Marketing created the "Be the Ghostess with the Mostest" program, providing five distinct party themes with recipes and custom content hosted on Evite.com. The solution included in-store displays, digital advertising, and a homepage takeover. The program exceeded engagement expectations and delivered impressive results for Nabisco.

Nabisco