Case Study: Nabisco engages consumers with whole grain storytelling with GNF Marketing

Nabisco - Customer Case Study

The customer Nabisco worked with vendor GNF Marketing to position its products as a tasty source of whole grains. The challenge was to educate and motivate consumers to look for their whole grains in the cookie and cracker aisle.

GNF Marketing created the "Once Upon a Whole Grain" program, which used rewritten fairy tales with a modern twist. The solution included animated videos, in-store header cards, a dedicated website with recipes, a recipe book, and a toolkit for retail dietitians. This multifaceted campaign successfully entertained and educated consumers, reinforcing the appetite appeal of Nabisco's products while promoting their whole grain benefits.

Nabisco