Case Study: Gran Centenario achieves massive media reach with GNF Marketing

Gran Centenario - Customer Case Study

GNF Marketing partnered with Gran Centenario on a sampling event targeting the press to promote their tequila. The challenge was to create a memorable and high-impact launch event that would generate significant media attention.

The solution was a star-studded, two-part event in Los Angeles. It began with an interactive angel statue activation at Blue Plate Taco and culminated in a rooftop celebration at SkyBar, featuring aerial performers, specialty cocktails, and a DJ set by notable celebrities. GNF Marketing's event was a major success, securing over 40 million broadcast hits, more than 2 million print impressions, and an additional 87 million online impressions across major entertainment websites.

Gran Centenario