Case Study: GOOD THiNS boosts launch awareness and employee sampling with GNF Marketing

GOOD THiNS - Customer Case Study

GNF Marketing executed a campaign for GOOD THINS, a snack brand from Mondelēz, to support its product launch. The challenge was to create awareness and engage the target audience of full-time workers.

The solution involved experiential sampling events and a corporate initiative. GNF Marketing managed the entire campaign, deploying branded carts in 19 markets to offer samples and facilitate the delivery of "GOOD JOB" gift packages to coworkers. This direct effort was supplemented with corporate sampling kits. The campaign successfully hand-delivered over 500 packages and extended its reach to over 5,000 employees to drive product trial and purchase intent.

GOOD THiNS