Case Study: GMAT drives qualified undergraduate leads with GNF Marketing

GMAT - Customer Case Study

GNF Marketing partnered with GMAC, the administrator of the GMAT exam, to address the challenge of promoting graduate management education and driving registrations for the test among undergraduate students on campus.

The solution from GNF Marketing involved a comprehensive on-campus program. This included creating digital and offline marketing communications, deploying trained Brand Ambassadors, and executing special events that successfully engaged students. These efforts exceeded attendance targets and, most importantly, generated qualified leads for a subsequent email nurture campaign.

GMAT