Case Study: EMC builds stronger partner engagement with GNF Marketing's immersive foosball event

EMC - Customer Case Study

GNF Marketing designed a B2B event for their customer EMC to support the launch of the new VSPEX Blue product, a technology solution aimed at simplifying IT consolidation.

The solution involved hosting a memorable relationship-building program at the VMware Partnership Exchange. GNF Marketing created an engaging experience centered around a giant, inflatable human foosball tournament, which amplified the product's core message of agility. Over 15 teams participated in the event, which successfully generated excitement and provided a unique forum for EMC to connect with its partners.

EMC