Case Study: EMC drives global VNXe launch success with GNF Marketing

EMC - Customer Case Study

The customer EMC faced the challenge of launching their new VNXe unified storage solution and communicating its core benefits of being small yet powerful to a global audience of smaller businesses. The vendor GNF Marketing was engaged to develop a launch campaign.

GNF Marketing implemented a highly creative global tour, using a BMW Mini and a world record stunt by contortionist group Pilobolus to physically demonstrate the product's key selling point. The solution involved a massive 220+ event day roadshow across 175 cities on four continents, utilizing tech-savvy brand ambassadors and multilingual materials to generate sales leads and educate prospects.

EMC