Case Study: Salsify expands into smaller retailers with custom apps and integrations from Gnar

Salsify expands into smaller retailer channels with Gnar, driving 40% ecommerce sales growth opportunities

Salsify, a product content management platform, faced the challenge of needing to expand beyond its core integrations with mega retailers. Their clients needed to also reach customers on smaller ecommerce sites powered by platforms like Shopify and Big Commerce. Salsify partnered with Gnar to build the necessary custom apps and integrations.

Gnar used Ruby on Rails to build APIs for Shopify and Big Commerce, as well as a custom app for the Shopify Plus platform. This solution allowed Salsify to quickly expand its market, enabling its clients to sell through direct-to-consumer channels. A major result was Salsify being named a launch partner for the Shopify Plus Certified App Program. The work is credited with helping clients capitalize on a sector where 40% of ecommerce sales growth is attributed to these direct channels.

Salsify