Case Study: Xfinity achieves 34X more social value with GMR Marketing’s Team USA social experience

Xfinity drives 5.4M Instagram engagements with GMR Marketing

The customer Xfinity worked with vendor GMR Marketing to prove that their internet service was America's fastest connection to the Olympics. Their challenge was to move beyond traditional athlete interviews and create highly engaging, shareable social content that would resonate with fans.

GMR Marketing transformed a media space in Team USA House into a hand-drawn, Instagram-optimized set with hidden cameras. They created the "Fast Break" format, turning interviews into 60-second games that captured athletes' authentic reactions. This solution delivered content within hours of medal wins. The vendor's work generated 5.4 million engagements on Instagram, a 34x increase in social value over Xfinity's previous campaign, and engagement rates four times better than their other Olympic social efforts combined.

Xfinity