Case Study: Choral Arts boosts audience engagement and brand awareness with GMMB

Choral Arts draws thousands of viewers with GMMB

Choral Arts, a premier chorus in Washington, D.C., sought to raise its profile in a competitive landscape and better engage audiences for its performance season. The organization turned to the vendor GMMB for assistance with brand strategy to uncover and reveal its emotional core.

GMMB conducted research to shape a new brand around the idea that choral singing is an elemental human experience, captured in the theme "Awaken Your World." The vendor created a new modern logo, website, and materials, and produced a brand video. A tailored launch strategy during the COVID-19 pandemic featured a virtual performance promoted with paid media, which drew thousands of viewers, invigorated existing audiences, and generated buzz for future seasons. GMMB has continued to help Choral Arts build the brand into its events.

Choral Arts