Case Study: Highland Medical boosts community outreach with GMLV

Highland Medical triples expansion with GMLV over 9 years

Highland Medical, a healthcare network of primary and specialty practices, relied on integrated marketing to promote its services to the community. The challenge was to deliver a clear and targeted message about its patient benefits across multiple audience segments. The vendor GMLV provided strategic outreach solutions to address this.

GMLV implemented a comprehensive marketing strategy focusing on brand awareness with a strong print and digital presence, supplemented by broadcast, audio, and a Spanish language campaign. This solution successfully supported the network's expansion, which more than tripled in size over nine years. The work for Highland Medical earned GMLV a Gold Communicator Award for Excellence in Non-Profit Integrated Campaign and a Silver Hospital Marketing Award for Best Community Outreach.

Highland Medical