Case Study: SFD achieves mobile commerce and loyalty engagement with GMI

SFD launches a loyalty mobile app with GMI, driving 100,000+ downloads and a 4.9 App Store rating

The customer, SFD, a nationwide retail network, needed to move beyond a simple shopping app to create a daily relationship with its customers. The challenge was to combine e-commerce with loyalty and engagement mechanics for their large omnichannel business. Vendor GMI was enlisted to build this mobile ecosystem.

GMI designed and developed a unified React Native mobile app that integrated the complete shopping journey with a loyalty program featuring points, challenges, and health integrations. The solution successfully transformed occasional purchases into regular engagement, resulting in over 100,000 app downloads, a 4.9 App Store rating, and a nomination for the Mobile Trends Awards 2025.

SFD