Case Study: The Surf Project achieves 50% higher event registrations and 40% CRM growth with Glue Up

The Surf Project Expands Its Community Outreach with Glue Up’s All-In-One Event Management Software

The Surf Project is a faith‑based charity and accredited surf school in Portrush, Northern Ireland, that runs surf and SUP lessons, camps and community programs. Facing rapid growth and relying on manual processes (MailChimp, paper forms and first‑come, first‑served bookings), they needed a professional, single platform to centralize contacts, sell tickets and take registrations — so they adopted Glue Up’s Event Management Software and My Glue mobile app to streamline outreach and bookings.

Glue Up implemented an all‑in‑one solution—CRM, online registration and ticketing, customizable forms, campaigns and a mobile check‑in app—while ensuring GDPR‑compliant data handling. As a result The Surf Project’s CRM grew from 1,274 to 2,114 contacts (≈40% growth), Kids Club registrations rose from 250 to 500 (50% growth), events regularly sell out (handling up to 80 kids/day), communications and donations improved, and staff can focus on participants rather than paperwork thanks to Glue Up.

The Surf Project

Lily Jones

Events Coordinator