Case Study: Marketing Society of Kenya (MSK) achieves improved member experience and streamlined membership management with Glue Up

The Marketing Society of Kenya Improves Member Experience with Glue Up

Marketing Society of Kenya (MSK), the national umbrella body for marketers in Kenya with 3,000+ members, faced growing pains from manual member management—tracking members in Excel and handling a complex same-day/month renewal policy was time-consuming and error-prone. While searching for membership management software, MSK turned to Glue Up and adopted its cloud-based membership management and CRM ecosystem, including campaign and event tools, to modernize member services.

Glue Up implemented a unified CRM, automated application and renewal workflows, payment tracking, personalized email campaigns, and event registration (including a virtual gala). The platform improved database quality, enabled targeted communications with higher open rates and conversions, and made administration far more efficient; MSK reported smoother registrations, better member engagement and analytics-driven decisions, and ran their most attended Gala ever—aired nationally to an average audience of 2 million—using Glue Up.

Marketing Society of Kenya (MSK)

Geofrey Lidonga

Business Development Manager