Case Study: Italian Chamber of Commerce South Africa achieves 93% member renewal and improved member experience with Glue Up

The Italian Chamber of Commerce South Africa Improves Every Aspect of Member Experience with Glue Up

The Italian Chamber of Commerce South Africa, a non-profit representing the Italian–South African business community with roughly 150–200 corporate members, faced fragmented administration using Excel sheets and needed a single CRM to track membership growth and renewals, manage events, and run targeted bulk mailings. They selected Glue Up’s all-in-one Membership Management Software to replace manual processes and provide contact segmentation, event planning, and streamlined communications.

Glue Up implemented its CRM ecosystem, campaign feature, integrated event ticketing, automated renewal reminders, online payments, and a membership dashboard to simplify day-to-day operations. As a result, the chamber improved database quality and personalized outreach, boosted event registrations and campaign open/conversion rates, and increased its membership renewal rate to 93%, while making fee collection, attendee tracking, and board reporting far more efficient with Glue Up.

Italian Chamber of Commerce South Africa

Pamina Bohrer

Secretary General