Case Study: Italian Chamber of Commerce and Industry in Poland achieves digitalized membership management and streamlined events and communications with Glue Up

The Italian Chamber of Commerce and Industry in Poland Digitalizes its Memberships with Glue Up

The Italian Chamber of Commerce and Industry in Poland (Italian Chamber of Commerce)—an association of roughly 120 members promoting Italian business in Poland—struggled with manual membership processes using Excel, Outlook and SharePoint, which led to missing files, payment and renewal gaps and email overload. Seeking to digitalize member services, they evaluated solutions and chose Glue Up to modernize events, communications and membership management.

Glue Up implemented its Membership Management Suite, Event Management tools and the My Glue app (with Zoom integration), enabling digital memberships, automated campaigns and streamlined event registration. The chamber’s first virtual event on 20 October 2020 drew more than 100 attendees through My Glue; since then Glue Up has reduced email bloat, improved campaign tracking, simplified member onboarding and boosted engagement and operational efficiency.

Italian Chamber of Commerce

Riccardo Martucci

Marketing and Communications Manager