Case Study: Cape Chamber of Commerce & Industry achieves digital transformation and seamless membership & event management with Glue Up

The Cape Chamber of Commerce & Industry Advances Digital Transformation with Glue Up

The Cape Chamber of Commerce and Industry, founded in 1804 and the largest and oldest chamber in Africa with 2,186 corporate members, faced an aging bespoke membership system that needed modernization and Xero integration to support its ongoing digital transformation—an urgent priority amplified when COVID‑19 forced rapid virtual operations. After evaluating vendors, the chamber selected Glue Up’s membership and event management platform to replace the legacy system and support virtual engagement.

Glue Up implemented an all‑in‑one solution—CRM, events module, campaigns, website integration and the My Glue mobile app—migrating the sensitive dataset of 2,186 member companies with global technical support and zero major issues. The platform enabled a fast shift to virtual events and communications, achieved over 20% member adoption early on, streamlined event booking and registrations, reduced workload through member self‑service renewals/payments, and delivered a more efficient, integrated member experience with Glue Up.

Cape Chamber of Commerce and Industry

Dave Zimmerman

Membership Manager