Case Study: British Chamber Of Commerce Singapore cuts member management costs and strengthens member engagement with Glue Up

The British Chamber of Commerce in the Slovak Republic Reconnects with Their Members Through Glue Up

The British Chamber Of Commerce Singapore, a non-profit chamber connecting UK and local businesses (serving 1000+ businesses and nearly 100 corporate and individual members), faced manual member-management processes and the loss of in-person networking during the COVID-19 pandemic. To keep members connected and maintain events and communications on a tight NGO budget, they adopted Glue Up’s all-in-one Chamber Management Software to centralize CRM, event management and campaign tools.

Using Glue Up, the chamber moved daily operations onto a single platform—managing contacts with the CRM, running virtual events, and relaunching a monthly newsletter with mobile-friendly templates—leading to higher engagement and more newsletter subscribers. Glue Up also enabled high-profile digital campaigns (notably the Race to Zero launch with the British Embassy and a virtual event attended by the President of the Slovak Republic), reduced manual work and training time, and positioned the chamber to scale hybrid networking with features like Speed Networking.

British Chamber Of Commerce Singapore

Hajni Hayler

Executive Director