Glue Up
60 Case Studies
A Glue Up Case Study
The American Chamber of Commerce in Cambodia, a non-profit chamber founded in 1996 with 169 corporate members, struggled with manual membership and event administration—maintaining multiple Excel sheets, creating invoices one-by-one, and rapidly adapting to online/hybrid events during COVID. After researching options and receiving recommendations from other chambers, the organization implemented Glue Up’s all‑in‑one membership, CRM and event management platform.
Glue Up centralized AmCham Cambodia’s member data, automated invoicing and renewals, integrated with Zoom/Teams/Meet for online events, and added event attendance tracking and campaign analytics. The solution reduced administrative effort, improved event registration and communications, and provided measurable insights; membership grew 29% in 2021, and the chamber credits Glue Up with saving staff time and improving stakeholder engagement.
ChanMonyneat Teik
Communications and Events Manager