Case Study: Spanish Chamber of Commerce in South Africa achieves increased member engagement with Glue Up's Membership Management Suite

Spanish Chamber of Commerce South Africa Improves Member Engagement with Glue Up’s Membership Management Suite

The Spanish Chamber of Commerce in South Africa, a non-profit that promotes trade between Spain and South Africa and represents 62 corporate members, was relying on Mailchimp and Excel and struggling with manual data entry, poor segmentation for tiered communications, and unreliable renewal and payment tracking. To address these challenges they implemented Glue Up’s Membership Management Suite to centralize member data and automate membership and communication workflows.

Glue Up deployed its membership CRM, event management (with Zoom integration), payment processing and automated renewal and campaign tools, enabling the Chamber to segment contacts, run targeted campaigns, process online/offline payments, and generate comprehensive reports. As a result Glue Up helped boost member engagement (improved email open and click‑through rates), simplify financial reporting and renewal tracking, reduce manual work, and deliver a significant return on investment — the Chamber now uses Glue Up insights to grow and retain members and has recommended Glue Up to other chambers.

Spanish Chamber of Commerce in South Africa