Case Study: OBN (UK) increases member engagement and event attendance with Glue Up

OBN-UK Consolidates Its Tech With Glue Up’s All-In-One Engagement Management Software

OBN is a UK membership organisation supporting 400+ life science companies that runs over 40 events a year, including the 700+ delegate BioTrinity conference. Faced with time‑consuming, fragmented workflows using spreadsheets, Act!, and Constant Contact, OBN searched for a single platform and selected Glue Up’s membership management module to streamline registrations, communications, and event operations.

Glue Up consolidated OBN’s data into a centralized CRM and integrated event, membership and communications modules, replacing three separate tools and automating workflows. As a result, OBN saw higher event registrations, improved check‑ins, fewer customer queries, increased membership retention (including members regained post‑COVID), and more consistent branding across event pages and campaigns.

OBN

Kate Hitchman

Events Manager