Case Study: Netherlands–France Chamber of Commerce replaces four tools with Glue Up's all-in-one CRM

NFCC Replaces Four Tools With AI-Powered CRM

The Netherlands–France Chamber of Commerce (NFCC), headquartered in Paris, had a lean three-person team managing CRM, events, invoicing, and communications across four separate tools: PipeDrive, Mailchimp, WordPress, and Google Sheets. The disconnected setup created manual overhead, duplicated work, missed handoffs, and limited visibility as member needs grew more complex.

NFCC implemented Glue Up’s full suite, including the AI-powered CRM, event tools, website module, invoicing, and email marketing automation software, and moved all core workflows into one system. With Glue Up, the team now tracks deals, sends campaigns, generates invoices, and manages event registrations in a single platform, giving them more control and reducing tab switching and spreadsheet work.

Netherlands–France Chamber of Commerce

Ghalia Zebiri

Senior Project & Service Manager