Case Study: WorkTech achieves scalable tenant segmentation and unified contact management with Glue Up

How WorkTech is Teaming Up with Glue Up

WorkTech, a co-working space operator expanding across Asia, needed a scalable way to segment tenants, manage contacts, and unify analytics that were previously spread across separate CRMs and tools. To address these challenges, WorkTech selected Glue Up and its all‑in‑one software (CRM, Email Campaigns, Events) to centralize tenant data and support global communications as they expand into markets like Taiwan and Singapore.

Glue Up implemented a cloud‑hosted platform that links CRM, email and event modules so tenant actions (registrations, email clicks, profile updates) automatically update a single contact database. The transition was smooth: Glue Up now enables WorkTech to create regional event pages and targeted, segmented email lists, capture engagement metrics for analysis, and scale member and tenant management across its Asia sites (19 locations), improving targeting and operational efficiency.

WorkTech