Case Study: Italian Chamber of Commerce in Hong Kong & Macau achieves 30% membership growth with Glue Up

How the Italian Chamber of Commerce Grew 30% with Glue Up

The Italian Chamber of Commerce in Hong Kong & Macau, a non-profit with about 5,000 members, struggled with fragmented tools (spreadsheets, Salesforce plus MailChimp) that split databases and made member engagement and event management cumbersome. Seeking a single platform to consolidate data and simplify operations, the Chamber selected Glue Up’s all-in-one Chamber of Commerce management software.

Glue Up migrated the Chamber’s data, provided intensive onboarding support and a dedicated Customer Success Manager, and enabled automated renewals, mobile push notifications, email campaigns and streamlined event and membership workflows. As a result of adopting Glue Up, the Italian Chamber of Commerce consolidated its operations, empowered junior staff to manage engagement, and achieved nearly 30% membership growth over the three-year period.

Italian Chamber of Commerce

Anna Romagnoli

General Manager