Case Study: TBREIA improves member engagement and membership growth with Glue Up

How TBREIA Improved Their Adaptability to Better Serve Members with Glue Up

TBREIA (Tampa Bay Real Estate Investors Association) wanted a CRM that could better support its mission of connecting real estate professionals through networking, education, and community. Its previous system had outdated technology, weak backend-to-frontend integration, and a user experience that did not support member engagement or communicate well with its website.

TBREIA chose Glue Up to improve member access, event management, and integration with its website and social media. Glue Up’s automation helped TBREIA manage events and CRM activity more efficiently, while features like guest tickets and event discounts helped convert more visitors into paid members, improve engagement, and support tracking of retention and renewal rates.

TBREIA (Tampa Bay Real Estate Investors Association)

Jennifer

Event Coordinator