Case Study: Indo American Chamber of Commerce achieves automated membership renewals and boosted event engagement with Glue Up

How IACC Karnataka Transformed Membership with Glue Up

Indo American Chamber of Commerce (IACC Karnataka), a major bilateral chamber running frequent events and managing thousands of members, faced challenges with a legacy system that left attendee engagement, event management, and membership renewals manual and fragmented. To modernize operations and improve member experience, they partnered with Glue Up and adopted Glue Up’s all‑in‑one event management platform (CRM, event pages, email marketing, ticketing and automation).

Glue Up centralized contacts in a single CRM, automated event page-to-email workflows, enabled mobile QR check‑in, and drove automated renewal reminders. The implementation made lists more actionable, eased staff workload, smoothed event operations, and produced measurable results—up to six members were renewed via Glue Up’s automated reminders during a recent event—while giving IACC Karnataka the tracking and automation needed to boost future engagement and recurring revenue.

Indo American Chamber of Commerce

Mohan Rajamani

Senior Vice Chairman