Case Study: British Chamber of Commerce in Singapore achieves reduced member management costs and streamlined membership operations with Glue Up

How BritCham Singapore Reduced Member Management Costs with Glue Up

The British Chamber Of Commerce Singapore (BritCham Singapore), a chamber with about 8,000 members that runs 80+ events a year, faced fragmented, disconnected tools that caused duplicated and mismatched contact records and hindered staff collaboration. After issuing an RFP to consolidate isolated databases and improve member management, they selected Glue Up’s all‑in‑one chamber management software.

Glue Up implemented its CRM-centered platform plus event microsites, ticketing/registration, email campaigns and website services; using smart lists and merge tags the system consolidated and merged duplicate contacts, auto-updated profiles with the latest data, and enabled real‑time team collaboration. The immediate impact for BritCham Singapore included unified contact lists, merged historical duplicates and updated years of old contacts, and a fully digital membership and registration process—delivering faster, more efficient, and lower‑cost member management using Glue Up.

British Chamber Of Commerce Singapore

Lucy Haydon

Head of Marketing, Communication and Partnerships