Case Study: American Women's Association of Hong Kong achieves 11 events in 8 days and automated ticketing with Glue Up

How AWA Ran 11 Events in 8 Days with Glue Up

The American Women's Association of Hong Kong faced a major logistical challenge: promote, ticket and process payments for 11 back-to-back events in an 8-day AWA WISE campaign. Previously reliant on manual, per-person ticketing for an 800+ ticket capacity, the organization sought a scalable solution and turned to Glue Up’s all-in-one member and event management platform after learning about it at a local event.

Glue Up consolidated the series under one platform, allowing separate ticketable listings, automated payment processing, CRM tracking, and targeted email campaigns, backed by hands-on customer support. As a result, Glue Up enabled the American Women's Association to run all 11 events in 8 days, process hundreds of registrations (supporting the 800+ capacity) without manual ticketing, track real-time attendee engagement, and increase follow-on sign-ups—delivering clear scale and efficiency gains.

American Women's Association

Andrea Roth

President