Case Study: Asociación ALE achieves streamlined charity event management with Glue Up

How Asociación ALE is Making a Change in Mexico with Glue Up's all-in-one Association CRM

Asociación ALE is a Mexico-based nonprofit founded in 2004 to promote organ donation and support vulnerable people; it serves about 3,000 members and had been managing operations with Excel sheets. Facing a culture and fiscal environment that limits philanthropic giving and creating heavy manual work for events and fundraising, Asociación ALE turned to Glue Up and implemented Glue Up’s all-in-one Association CRM / event management software to streamline outreach and logistics.

Glue Up’s solution enabled ALE to coordinate events end-to-end—sending mass invitations, handling access/subscriptions, and monitoring who received and opened messages—reducing manual labor and improving event coordination. With Glue Up, Asociación ALE went live and organized its first event, gaining real-time tracking of RSVPs and open/delivery rates and significantly simplifying the logistics of its charity efforts.

Asociación Ale

Lic. Carlos Castro Sánchez

President