Case Study: Cape Chamber of Commerce and Industry achieves streamlined event and member management with Glue Up

Glue Up Transforms Cape Chamber’s Event Management Through Digitalization

Cape Chamber of Commerce and Industry, the oldest member-based organization in Africa representing 12,000 members, struggled with legacy software, disconnected tools and spreadsheet-based processes that made member and event management slow and error-prone. They discovered Glue Up’s all-in-one community engagement CRM at the 2019 World Chamber Conference and chose the platform to modernize their operations and support increasingly digital interactions.

Glue Up implemented a centralized CRM that digitized event management, attendee tracking and member data, making reporting far easier and streamlining workflows across the organization. The Glue Up platform enabled Cape Chamber to manage its 12,000 members more efficiently, maintain engagement during COVID-era shifts to digital events, and benefit from strong Customer Success support to ensure a smooth transition.

Cape Chamber of Commerce and Industry

Lic. Nadia Singh

Events and Digital Manager