Case Study: Cornell Black Alumni Association grows membership and events with Glue Up

Cornell Black Alumni Association boosts membership and events across 10 cities with Glue Up

The Cornell Black Alumni Association (CBAA) faced challenges with a fragmented approach to managing memberships and events, using separate tools for tracking, email campaigns, and registrations. This system was time-consuming and led to inconsistent data management. Seeking an integrated solution, CBAA turned to the Glue Up platform.

By implementing Glue Up's all-in-one solution for membership and event management, CBAA streamlined operations. The platform centralized directories, registrations, and communications. This resulted in a measurable increase in membership retention rates and higher event attendance, while saving significant administrative time and providing valuable engagement insights for better decision-making.

Cornell Black Alumni Association