Case Study: Arab-British Chamber of Commerce Centralizes Operations with Glue Up

Arab-British Chamber of Commerce centralizes operations across 20+ Arab countries with Glue Up

The Arab-British Chamber of Commerce, a leading UK-based international chamber, faced significant operational complexity as it grew. Its processes for membership, events, and communications were fragmented across disconnected tools like Excel, Mailchimp, and Eventbrite, creating manual administrative burdens and limiting visibility. Seeking a modern operational foundation, the chamber partnered with vendor Glue Up to implement its all-in-one chamber management software platform.

Glue Up provided a centralized solution integrating membership management, event management, CRM, email marketing, and payments. This allowed the Arab-British Chamber to automate workflows, connect its website directly to operations, and offer a white-label mobile app to members. The results included a streamlined operational model that significantly reduced manual administrative work, improved data consistency, and freed the team to focus on higher-value member engagement and program delivery.

Arab-British Chamber of Commerce