Case Study: Sirena Tuna achieves stronger shelf placement and sales growth with Glow

Sirena Tuna boosts comparison week sales by 50% with Glow

Sirena Tuna, a heritage brand in the canned fish market, faced the challenge of protecting its differentiated position and continuing its expansion. To secure better shelf space and increase sales through a strong new product development pipeline, the company partnered with the research platform from Glow.

Using the Glow platform, Sirena uncovered valuable consumer insights into the product features shoppers valued most. This data informed marketing, packaging claims, and flavour decisions. Most significantly, Glow's insights armed Sirena with the data to successfully negotiate for optimal shelf placement with retailers, which resulted in a significant sales increase of up to 50 percent in a comparison week.

Sirena Tuna