Case Study: Shoes of Prey gains category insights for a brand relaunch with Glow

Shoes of Prey gathers insights 2x faster with Glow

Shoes of Prey, an Australian footwear brand, needed up-to-date consumer insights to support the development of a new brand positioning for its upcoming re-launch. Their challenge was to gain a robust understanding of consumer behaviour within the fast-changing footwear category. They partnered with the vendor Glow to address this.

Glow implemented a Category and Audience Behaviour study for Shoes of Prey. This solution provided valuable insights into differing consumer attitudes and price expectations, which directly informed the brand's new positioning and relaunch strategy. Using the Glow platform allowed the client to gather these rich insights in an affordable and timely manner.

Shoes of Prey