Case Study: ntegrity boosts client fundraising and thought leadership with Glow

ntegrity powers 50+ research studies with Glow

ntegrity, a full-service agency for not-for-profit clients, faced the challenge of needing to quickly understand public sentiment and donor motivation to help their risk-averse clients optimize campaigns and raise more funds. To get quantitative evidence and uncover the 'why' behind donor behavior, they turned to the Glow platform for market research.

Using Glow, ntegrity implemented solutions including a twice-yearly Donor Sentiment Tracker to inform campaign strategies and a study on charity overheads that reframed public discourse. The solution provided real-time data visualization and quick access to respondent panels. The results included over 50 successful studies, record donation revenue for clients like The Salvation Army, and a solidified position for ntegrity as a thought leader in the sector.

Ntegrity