Case Study: Mondelez International improves ESG consumer insights with Glow

Mondelez uses Glow's SRS data from 1,200 Australian adults to sharpen ESG strategy

Mondelez International sought to understand consumer perceptions of its ESG strategy to better drive sustainable growth and refine its communications and investment approach. The company partnered with the research technology firm Glow to address this challenge, utilizing Glow's Social Responsibility Score (SRS) product to gain these insights.

Glow implemented its SRS program, which captures consumer perception of a brand’s ESG performance relative to competitors. This provided Mondelez with fresh and powerful insights into Australian consumer views, which directly influenced the company's program communications strategy and investment approach. The solution delivered an invaluable data asset that enabled Mondelez to assess and refine the consumer impact of its ESG programs for its Cadbury brand.

Mondelez International