Case Study: Influx gathers US consumer insights to strengthen eCommerce messaging with Glow

Influx boosts eCommerce messaging with Glow using insights from 450+ US shoppers

Influx, a provider of 24/7 customer support solutions, faced a challenge communicating its product value to US eCommerce businesses as it expanded from Australia. To support its growth, Influx enlisted the vendor Glow to conduct research and gather insights into the digital shopping habits and service expectations of US consumers.

Glow implemented a category analysis and audience behavior survey of over 450 US adults. The research provided powerful data that validated Influx's core service, revealing that 86% of consumers are more likely to make repeat purchases from brands with great online customer service. Using these insights, Influx created a lead generation report to better communicate its value to eCommerce clients, a critical step ahead of the major holiday shopping season.

Influx