Case Study: Havas wins a PR pitch with Glow

Havas wins PR pitch in under half a day with Glow

A PR team at Havas, one of the world’s largest global communications groups, faced the challenge of pitching to win an ongoing contract with a multinational camera specialist. To strengthen their proposal, they needed rapid, bespoke consumer insights and used the Glow platform to conduct a bite-sized survey.

By using Glow, Havas implemented a rapid-turnaround survey that took 30 minutes to create and less than half a day to collect results. These up-to-date, audience-specific insights powered their pitch response, enabling them to differentiate against competitors and successfully win the client's business.

Havas