Case Study: Gatorade improves new product launch insights with Glow

Gatorade uncovers launch insights with Glow in 4 weeks and 1,600+ responses

Popular sports drink brand Gatorade faced a challenge with a new product that had below expectation sales after its launch. They needed to understand if the issue was with the product itself or its positioning and communications, so they turned to the Glow platform to gain consumer insights.

The solution implemented by Glow involved two separate surveys to capture data from both product users and general category shoppers. Over four weeks, more than 1,600 responses were captured. Glow enabled Gatorade to discover that awareness was being delivered but deeper perceptions needed adjustment, allowing the brand to alter its communications to drive stronger appeal and better results.

Gatorade