Case Study: Earth Animal advances pet sustainability perception with Glow

Earth Animal leads pet sustainability perception by 65% with Glow

Earth Animal, a pet brand dedicated to sustainability, faced the challenge of understanding rising consumer expectations and the competitive risks within the pet industry. To optimize its strategy and communications, it needed to quantify its sustainability performance and identify key perception drivers. The company partnered with Glow, which utilized its proprietary Social Responsibility Score (SRS) system to conduct this research.

Glow's research provided Earth Animal with a detailed analysis of consumer perceptions, revealing that the pet industry ranks in the top quartile for sustainability. The data showed Earth Animal performed 65% higher than the industry benchmark, identifying it as a leader while also highlighting specific opportunities to improve messaging for certain consumer cohorts. The study also quantified a significant market impact, with an estimated $600M in sales available for brands that effectively communicate their sustainability efforts.

Earth Animal